Cost Per Visitor is a unique pricing model to indicate and measure the success of the advertising campaign. In online marketing, it is quite obvious that the measurability relatively depends on the movement of the online traffic surfing the website. Secondly it orders to some specific lead to generate from the visitors. Specifically Cost Per Visitor is where advertisers pay for the delivery of targeted visitors to the advertiser website.
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Cost Per Visitor = Total Search Spend / Total Visitors
(Expressed in dollars)
With this model one can assess the campaign effectiveness accurately. It shows the effectiveness of the ad campaign and the performance of keywords generated for the campaign. Remember a high Cost Per Visitor is often a sign of an ineffective advertising program.